The town is an authentic Andalusian community that has managed to retain its authentic Spanish atmosphere. The town's name comes from the town's watchtowers which were used to protect the coast during Roman and Moorish times. Today, Torre del Mar is a popular seaside resort that attracts many visitors throughout the year.

The surroundings of Torre del Mar are ideal for mountain walking, passing through small white villages and experiencing the beautiful nature with avocado, mango, various subtropical fruits and vineyards. With all the vineyards in the mountains, sweet wines are produced here, made from the Moscatel grape.

Torre del Mar has a water park, Aquavelis Water Park, with various attractions suitable for both young and older children.

The development of the infrastructure in Torre del Mar is noticeable and streets and squares have been restored. Between Torre del Mar and Velez-Malaga is the shopping centre El Ingenio. There are many clothes shops, restaurants and cinemas. In Torre del Mar there are many restaurants serving traditional Spanish dishes, fish of the day and even international cuisine. Torre del Mar also has many bars and discotheques.

There are 2 golf courses in and around Torre del Mar. The nearest golf course is Baviera Golf, which is located 2 km from Torre del Mar, in a beautiful residential area called Caleta de Velez.

Torre del Mar offers various activities throughout the year, such as concerts on the beach, air shows, amusement parks and much more.

In the surrounding area there are several schools and hospitals with several specialised clinics.